Category: Business and Economics. Strategic brand management is a crucial aspect of any business that wants to establish itself in the marketplace. It involves building, measuring, and managing brand equity, which refers to the value that customers place on a company's products or services. In this review, we will explore some of the key concepts and strategies discussed in several books on strategic brand management. The first book we will examine is "Strategic Brand Management: Building, Measuring, and Managing Brand Equity" by Kevin Lane Keller (2011-12-15). This book provides a comprehensive overview of the key concepts and strategies involved in managing brand equity. It covers topics such as brand building, brand measurement, and brand management, and includes case studies from various industries to illustrate these concepts in practice. Overall, this book is an excellent resource for anyone looking to develop a strong understanding of strategic brand management. Another book that we will examine is "Strategic Brand Management: Building, Measuring, and Managing Brand Equity" by Kevin Lane Keller (2007-06-23). This edition of the book focuses specifically on European perspectives on strategic brand management. It covers similar topics to the 4th edition but with a focus on how these concepts are applied in Europe. If you have an interest in European business practices, this book is definitely worth checking out. The third book we will examine is "Strategic Brand Management: A European Perspective" by Kevin Lane Keller (2011-12-15). This book provides a detailed analysis of the role that branding plays in European businesses. It covers topics such as brand building, brand measurement, and brand management, and includes case studies from various industries to illustrate these concepts in practice. Overall, this book is an excellent resource for anyone looking to develop a strong understanding of strategic brand management in Europe. The fourth book we will examine is "Strategic Brand Management" by Kevin Lane Keller (2007-06-23). This edition of the book focuses specifically on the 3rd edition, which provides an overview of the key concepts and strategies involved in managing brand equity. It covers topics such as brand building, brand measurement, and brand management, and includes case studies from various industries to illustrate these concepts in practice. If you are looking for a more concise introduction to strategic brand management, this book is definitely worth checking out. The fifth book we will examine is "Strategic Brand Management: Building, Measuring, and Managing Brand Equity" by Kevin Lane Keller (2011-12-15). This edition of the book includes a Pearson eText access card, which allows you to access the online version of the textbook. The online version includes additional resources such as videos, quizzes, and interactive exercises that can help reinforce your understanding of the key concepts discussed in the book. The sixth book we will examine is "Strategic Brand Management" by Kevin Lane Keller (2011-12-15). This edition of the book includes a second edition, which provides an updated overview of the key concepts and strategies involved in managing brand equity. It covers topics such as brand building, brand measurement, and brand management, and includes case studies from various industries to illustrate these concepts in practice. If you are looking for an up-to-date introduction to strategic brand management, this book is definitely worth checking out. The seventh book we will examine is "Marketing Management" by Kevin Lane Keller (2011-12-15). This book provides a comprehensive overview of the key concepts and strategies involved in marketing management. It covers topics such as market research, product development, pricing strategy, distribution channels, and more. While this book does not specifically focus on strategic brand management, it is still an excellent resource for anyone looking to develop a strong understanding of marketing principles. The eighth book we will examine is "No More Feedback: Cultivate Consciousness at Work" by Kevin Keller (2011-12-15). This book focuses on the concept of conscious leadership and how it can be applied in the workplace. While this book does not specifically focus on strategic brand management, it is still an excellent resource for anyone looking to develop a strong understanding of leadership principles. In conclusion, these books provide a comprehensive overview of the key concepts and strategies involved in managing brand equity. Whether you are just starting out in business or have been around the block a few times, there is something for everyone in this category.