Review Category: Business and Entrepreneurship Title: That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea Netflix is one of the most successful companies in the world today, with millions of subscribers worldwide. But what made it so? In "That Will Never Work," Marc Randolph tells the story of how he co-founded Netflix with Reed Hastings and the challenges they faced along the way. The book provides a fascinating look at the early days of the company and how its founders were able to turn their idea into a thriving business. One of the things that stands out in the book is the determination and perseverance of Randolph and Hastings. They faced numerous obstacles, including fierce competition from Blockbuster and other video rental stores, as well as financial struggles. But they never gave up on their vision for Netflix and continued to innovate and adapt to changing market conditions. Another key takeaway from the book is the importance of having a clear and compelling value proposition. Netflix's initial offering was a DVD rental service, but it quickly pivoted to become a streaming platform, which allowed it to tap into the growing demand for on-demand content. This shift in strategy was crucial to the company's success and helped it stay ahead of its competitors. Overall, "That Will Never Work" is an inspiring story about how a simple idea can be transformed into a successful business with hard work, determination, and innovation. It provides valuable insights for entrepreneurs and anyone looking to start or grow a business.