OCC Lip Tar is a highly pigmented and long-lasting lip product that has gained popularity among makeup enthusiasts. The brand offers several shades of the Lip Tar in their Matte finish, which provides a matte and velvety texture to the lips. In this review, we will take a closer look at the OCC Lip Tar - Beta and discuss its features, performance, and overall value for money. Features: The OCC Lip Tar - Beta is a highly pigmented lip product that provides intense color coverage on the lips. It has a matte finish that gives the lips a velvety texture, making them look smooth and soft. The Lip Tar is also long-lasting, meaning it can last up to 12 hours without smudging or fading away. The packaging of the OCC Lip Tar - Beta is sleek and minimalistic, with a black tube that features the brand's logo on one side and the product name on the other. The tube also has a twist-off cap to prevent accidental spills. Performance: In terms of performance, the OCC Lip Tar - Beta performs exceptionally well. It provides intense color coverage that lasts up to 12 hours without smudging or fading away. The matte finish also gives the lips a smooth and soft texture, making them look plump and full. One downside of the OCC Lip Tar - Beta is that it can be difficult to apply evenly, especially if you have dry or uneven lips. However, with some practice and patience, you can achieve an even application that looks flawless. Value for Money: The OCC Lip Tar - Beta retails for $18, which may seem pricey compared to other lip products on the market. However, considering its long-lasting performance and intense color coverage, it is actually quite good value for money. The matte finish also adds a touch of luxury to your makeup routine, making it worth the investment. Overall, the OCC Lip Tar - Beta is an excellent choice for anyone looking for a highly pigmented and long-lasting lip product. Its intense color coverage and matte finish make it perfect for both everyday wear and special occasions.