Products Category: Self-help books/Business books Review: Jeffrey Gitomer is a well-known sales expert who has written several bestselling books on the subject. His latest collection of self-help books for business professionals, Little Gold Book of YES! Attitude: New Edition, Updated & Revised, How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS & HAPPINESS, is an excellent resource for anyone looking to improve their sales skills. The book covers a wide range of topics related to finding, building, and maintaining a positive attitude towards selling. It provides practical advice on how to overcome common obstacles in the sales process, such as objections, rejection, and self-doubt. Gitomer also offers insights into effective communication strategies, including active listening, asking questions, and presenting ideas with confidence. One of the key strengths of this book is its focus on building a YES! Attitude. Gitomer argues that having a positive attitude towards selling can make all the difference in achieving success. He provides numerous examples of successful salespeople who have cultivated a YES! Attitude and offers tips for developing one's own. Another highlight of this book is its emphasis on building strong relationships with customers. Gitomer stresses the importance of understanding customer needs, providing excellent service, and listening to feedback. He also provides guidance on how to turn satisfied customers into loyal ones who will refer others to your business. Overall, Little Gold Book of YES! Attitude is an excellent resource for anyone looking to improve their sales skills. It offers practical advice, real-world examples, and actionable strategies that can help you achieve success in the world of sales. Whether you're a seasoned professional or just starting out, this book will provide valuable insights into building a YES!