Category Review: Economics and Consumer Behavior Economics and consumer behavior is a fascinating field that explores the interactions between individuals, businesses, and governments in relation to goods and services. This category contains several books on this topic, including "Consumer Behavior: Buying, Having, and Being" by Richard L. Owen and Robert A. Geller (12th Edition), "Handbook of US Consumer Economics," "Consumer Behavior: Building Marketing Strategy," 12th Edition, and "Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing." One of the standout books in this category is "Economics and Consumer Behavior" by Richard L. Owen and Robert A. Geller (12th Edition). This book provides a comprehensive overview of the key concepts, theories, and applications of economics and consumer behavior. The authors cover topics such as market structures, consumer decision-making processes, advertising and promotion, and consumer culture. They also provide practical examples and case studies to illustrate these concepts in action. Overall, this book is an excellent resource for anyone interested in understanding the complex relationships between individuals, businesses, and governments in relation to goods and services. Another highly recommended book in this category is "Consumer Behavior: Building Marketing Strategy," 12th Edition by David J. Schwartz and Robert A. Geller. This book focuses specifically on consumer behavior and its application to marketing strategy. The authors cover topics such as market segmentation, targeting, positioning, pricing, promotion, and product development. They also provide practical examples and case studies to illustrate these concepts in action. This book is an excellent resource for marketers looking to develop effective marketing strategies that resonate with their target audience. In addition to these two highly recommended books, there are several other books in this category that are worth considering. "Consumer Behavior: Buying, Having, and Being" by Richard L. Owen and Robert A. Geller (11th Edition) provides an updated version of the classic textbook on consumer behavior. "The Design of Everyday Things: Revised and Expanded Edition" by Don Norman explores the psychology of design and how it affects our daily lives. "Consumer Behavior and Culture: Consequences for Global Marketing and Advertising" by David J. Schwartz and Robert A. Geller examines the role of culture in shaping consumer behavior and its implications for global marketing and advertising. Overall, this category contains a wealth of information on economics and consumer behavior. Whether you are a student, researcher, or practitioner in this field, there is something here for everyone.