Category Review: E-commerce 2019: Business, Technology and Society, Global Edition E-commerce has become an integral part of our daily lives. With the increasing use of technology, more people are turning towards online shopping as it offers convenience, variety, and competitive prices. The global e-commerce market is expected to reach $4.5 trillion by 2021, growing at a CAGR of 16.7% during the forecast period from 2020 to 2027. The book "E-Commerce 2019: Business, Technology and Society, Global Edition" provides an in-depth analysis of the e-commerce industry, its trends, challenges, and opportunities. The authors have covered various aspects of e-commerce, including business models, customer behavior, technology, logistics, marketing, and social media. One of the key strengths of this book is its global perspective. It covers not only the US market but also provides insights into the e-commerce landscape in other countries such as China, India, Brazil, and Europe. This makes it a valuable resource for businesses looking to expand their operations globally or enter new markets. Another strength of the book is its practical approach. The authors have provided case studies and real-life examples that illustrate how e-commerce companies are implementing various strategies to succeed in the industry. These case studies provide useful insights into best practices, challenges faced by e-commerce businesses, and how they can overcome them. The book also covers emerging technologies such as blockchain, artificial intelligence, and virtual reality, which have the potential to transform the e-commerce industry. The authors have provided a detailed analysis of these technologies and their impact on e-commerce business models, customer behavior, and supply chain management. However, one downside of the book is its lack of focus on specific industries such as fashion or electronics. While the authors have covered various aspects of e-commerce, they could have provided more in-depth analysis of how these industries are adapting to the changing e-commerce landscape. In conclusion, "E-Commerce 2019: Business, Technology and Society, Global Edition" is a comprehensive guide for businesses looking to enter or expand their operations in the e-commerce industry. Its global perspective, practical approach, and analysis of emerging technologies make it a valuable resource for anyone interested in this dynamic field.