Product Review: Designing and Conducting Business Surveys (Wiley Series in Survey Methodology Book 568) Introduction: Designing and conducting business surveys is an essential skill for any organization that wants to gather information about its customers, employees, or other stakeholders. This book provides a comprehensive guide on how to design and conduct effective business surveys. In this review, we will discuss the key features of the book, its strengths, weaknesses, and overall value to readers. Key Features: The book is divided into three main sections. The first section covers the basics of survey research, including the purpose of surveys, types of surveys, and ethical considerations. The second section focuses on designing business surveys, covering topics such as selecting a target population, developing survey questions, and choosing an appropriate data collection method. The third section provides guidance on analyzing and interpreting survey results. Strengths: One of the strengths of this book is its practical approach to survey research. It provides clear and concise instructions for designing and conducting business surveys, with plenty of examples and case studies to illustrate best practices. The authors also provide guidance on how to analyze and interpret survey data, which is essential for making informed decisions based on the results. Another strength of this book is its focus on ethical considerations in survey research. It provides detailed information on how to ensure that surveys are conducted in an ethical manner, with a particular emphasis on protecting participant privacy and confidentiality. This is an important consideration for any organization conducting business surveys, as it helps to build trust with participants and maintain a positive reputation. Weaknesses: One potential weakness of this book is its limited scope. While it provides comprehensive guidance on designing and conducting business surveys, it does not cover other types of survey research, such as health or social science surveys. This may limit its usefulness to readers who are interested in these areas. Another potential weakness is the lack of detail on some topics. For example, while the book provides guidance on selecting a target population and developing survey questions, it does not provide detailed information on how to sample participants or choose appropriate response options. This may require additional research or consultation with experts in the field. Overall Value: Despite its limitations, this book is an excellent resource for anyone interested in designing and conducting business surveys. Its practical approach, focus on ethical considerations, and clear guidance make it a valuable tool for organizations of all sizes and industries.