Category: Self Help/Relationships Data, a Love Story: How I Cracked the Online Dating Code to Meet My Match by Amy Webb (2014-01-28) is an excellent book for anyone looking to improve their online dating skills. The author provides practical advice on how to create a successful profile and send effective messages to potential matches. One of the key takeaways from this book is that it's important to be authentic in your online presence. Webb emphasizes the importance of being true to yourself and not trying to impress others with false or exaggerated information. This advice is especially relevant when it comes to online dating, where people often try to present a certain image or persona in order to attract potential matches. Another important aspect of this book is that Webb provides specific strategies for crafting effective messages. She emphasizes the importance of being concise and to the point, while also showing genuine interest in the other person's profile. This advice can be especially helpful for those who struggle with anxiety or self-doubt when it comes to initiating conversations online. Overall, Data, a Love Story: How I Cracked the Online Dating Code to Meet My Match is an excellent resource for anyone looking to improve their online dating skills. The author provides practical advice and specific strategies that can be easily implemented in order to increase your chances of finding love online.